So I love to share products that I find are actually good. Our bath towels get washed ALOT! However, to me they always have a "wet" or even mildew-ish smell, even straight out of the dryer. It drives me nuts and makes me self conscience when guests use them. So I tried Downy Unstopables. It is great! We've used the "fresh" scent and it makes my towels smell fresh and clean. I love using it on my sheets too because it's not too overwhelming of a smell. I think I may buy the "lush" scent as well. Easy to use, I don't even use a whole cap full, just a about half and you dump them on to of the dirty clothes before washing. Also, we have an HE washer and it works.